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Editorial Mission Statement

To inspire and harness Canadian ambition to build a prosperous future for our families, our communities, and our country. 

This editorial mission statement is supported by five critical pillars: 

Ambition 

Our founders and builders were aspirational at heart and built the greatest nation on earth with big ideas, big risks and big sacrifices. We must strongly advocate, reflect and celebrate that same ambition. 

Pride of country and national service 

Canada is never stronger than when it truly comes together for a common cause, and a sense of national service is critical to our ability to build and sustain a great country. There is value in patriotism, and we can only build a better future if we celebrate our history and those who have helped build our country, while also learning from it. 

Quality of life 

Canada’s quality of life is the envy of the world — but that doesn’t just happen. To maintain that quality of life requires us stand up to complacency, and ensuring we maintain our high standards in areas like critical infrastructure, health care, law enforcement and justice.

Self-determination 

The true north, strong and free has real meaning. A culture of free enterprise, independence and self-reliance combined with an ethic of caring for our fellow citizens has created a country that allows any Canadian to participate and contribute to local, national and personal goals, and to share in the wealth and opportunity this country can provide. 

Building great towns, cities and everywhere in between. 

Our commitment to Canada’s towns and cities is the foundation of our credibility and authority. Our other pillars combine to sustain our ability to build and sustain great communities that can again be the envy of the world. We must ask what unique challenges and opportunities lie before the communities we serve to inspire the civic pride that will make them great.